Word: marketspeak
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Dates: during 1990-1999
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...Dave, whatever happened to gear ratios? This new GM-speak can strike outsiders as numbingly programmatic. At GM's technical and design center in Warren, Michigan, for example, the walls are a marketspeak mural of arrows, block charts, one-word product descriptions and macro boxes of jargon like "needs target," "needs profile," "benefit focus" and "reason for being." Go inside GM's design studios, and its artists work under Brave New World banners exhorting them to remember what their 2000-era cars and trucks are supposed to represent. Flying above one such future vehicle...
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