Word: marking
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...With reporting by Massimo Calabresi, Michael Duffy, Jay Newton-Small, Michael Scherer, Mark Thompson, Michael Weisskopf and Adam Zagorin / Washington...
...determine which tumors are deadly, and researchers won't know until they follow the study's entire sample group to see how all the men fare well beyond the seven- or 10-year point - which is their plan. Perhaps some whose cancer was not a problem at the decade mark will be claimed by the disease five or 10 years later. "We need longer follow-ups to determine if more screening will translate to fewer deaths," says Berg...
...Harvard psychologist Daniel Gilbert, the best-selling author of Stumbling on Happiness, argues that people who try to imagine how much they will like or dislike a future event (a blind date, say) are usually wildly off the mark, and that the most reliable measure of their future response seems to be that of someone who has already experienced the event - rather than any actual information about the event itself - even if that person is a stranger...
...That kind of change has been good for Marks & Spencer. In 2007 the British food and clothing chain launched an in-house environmental campaign called Plan A - "because there is no Plan B for the planet," explains Mark Barry, the company's sustainable-development manager. Scrapping traditional charitable donations, Marks & Spencer budgeted $215 million for a five-year program that included cutting the company's fuel and electricity use, charging customers for plastic bags and sourcing merchandise from green factories and farms. Barry says Plan A is so far paying for itself because it has lowered the company's energy...
...story about a Russian bureaucrat who awakens one morning to discover that his nose has left his body and begun to pursue its own career up the social hierarchy--that the Metropolitan Opera in New York City will mount next year. The San Francisco show, which was organized by Mark Rosenthal, a curator at the Norton Museum of Art in West Palm Beach, Fla., climaxes with a multiscreen gallery of films connected to that production. The nose climbs a ladder in silhouette (and tumbles down); a Cossack dances. On another screen are abject snippets from the 1937 trial transcript...