Word: markup
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Dates: during 1940-1949
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...behind wholesale prices. (Example: a large department store which sold a popular-priced man's shirt at $1.39 a year ago; today it sells at $1.89, but the replacement stock that the store has already bought will have to sell at $2.19 in order to maintain the same markup-and would sell at that price by June, when earlier stocks are exhausted, if there were no intervening price ceiling.) So how will retailers survive if their margin Is drastically cut by having wholesale and retail prices fixed on the same date (which appeared to be what would happen...
Standard retail markups run as high as 50% of the wholesale price, and higher. A refrigerator costing a retail dealer $75 might sell for $100. If the tax increase (10%) were merely passed on, the new price to the customer would be $107.50. But with tax added to the wholesale cost, and the markup pyramided on that, the price the customer pays...
...have continued lowering our markup...
From Alexander Pollock, General Manager of Montreal's Henry Morgan & Co., Ltd., came front-line support for McNair's prognosis. He said that while retail sales in Canada had increased 12% in 1940, profits had become "very much less," that "mark-on [i.e. markup] is becoming more and more difficult to maintain." Some Canadian retailers have had to hire 50% more employes to take the place of experienced help drafted...
...August, the Army's cantonment orders hit the lumber markets (particularly southern pine & Douglas fir). In two months, the price of yellow pine timbers jumped 27% and stayed there-although the Army's ordering was finished in one week. By December, each week brought a new markup in a different type or grade of lumber...