Word: markup
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Dates: during 1940-1949
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...justified. Though the armed services had shrunk about 85% since war's end, the stores were still doing a whopping business. During 1948 the Army, Navy, Air Force and Marine Corps operated 589 stores in the continental U.S., grossing $331 million at wholesale prices (at the normal retail markup, plus excise taxes, the gross would have been $500 million, or more...
...chain of 75. The stores have no fancy fronts or Hollywood interiors. But they do have men's suits & coats from $19.95 to $38.95 and women's dresses from $2.95 to $10.95. Their low overhead is a fact: they are in the cheapest possible quarters. By slashing markup to the bone, clothing is sold the way supermarkets sell groceries. Customers simply grab what they want from pipe-racks, pay cash and carry their purchases away...
...million-dollar fortune (and a pink marble palace in Memphis). Now a white-haired 67, Clarence Saunders is sure that he has hit the jackpot again. Keedoozle's lavor-saving, he says, will enable hin. to make 7½% on his turnover without adding more than a 3? markup to the cost of any goods. Says Saunders, who will sell Keedoozle franchises in other cities: "It can't miss. It's the biggest thing I've ever...
...this is satisfactory, the muslin serves as a pattern. Compared to her costs, Sophie's selling prices of $255 to $1,500 are comparatively modest. Example: in her most expensive evening dress, the ermine trim alone cost $500, the chiffon another $76, overhead and workmanship, $294. With the markup of 42%, the selling price...
...refund 10% on all retail purchases. So did Newburyport's imitators across the nation. Merchants called it all a mistake. In the last eddy of the wave kicked up by Newburyport, a grocer in Byington, Tenn. posted invoice prices on his goods, let his customers decide the markup. They decided 20%, which was his normal markup, was about right. His business improved. But by & large, price-cutting had ceased to be the exciting catchword for a nationwide crusade...