Word: markup
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Dates: during 1960-1969
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...poorer reporting of crimes by some of his men, or something he was doing right -- but, if so, he didn't know what it was. His position -- shared by officials all through the criminal justice system -- is like that of a retailer trying to decide whether to change his markup on goods or his advertising policy without having the means to test the effect on sales and profits...
WOLESALE LIST MARKUP...
True Value. The markup from wholesale to list price of course provides the main bargaining grounds for the buyer. In the competitive haggling, the dealer can say that he is discounting the list price of the car in question. Also, the buyer may be led to think that he is getting a good deal on the old car he is trading in. How can he determine whether he is getting a good trade-in price? It makes little, if any, difference if the trade-in car has only a few thousand miles registered on the odometer, whether it has good...
...buying costly advertising to get new clients. The "Honest Bob" whose commercials are constantly on television undoubtedly has a high advertising overhead, which he is passing on to the buyer. >Optional extras installed in the factory, such as power steering and power brakes, carry a 21% to 25% markup, but extras installed by the dealer, like side-view mirrors and seat covers usually have a 40% markup. >Different models in the same series are basically the same-in engine, frame, suspension, wheels and performance. Thus the listed $244.92 difference between a Ford Custom and a Ford Galaxie is spent almost...
...grounds not of local restraint of trade but of antitrust violations resulting from "national concentration." The FTC's majority reasoning was largely based on local pricing variations within National's network. In areas where National's share of the market was high, so was the markup on prices; conversely, in more competitive areas, prices were lower. In Denver, for instance, where National had acquired 64.1% of the market, the average markup was 18% of the cost of the product; in Memphis, where National had only 24.1% of the market, the markup was 14.5%. The FTC charged that...