Word: markup
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That's where things get really interesting. The Web was supposed to eliminate the great American middleman (not to mention the great American middleman's markup), but it is merely changing his nature. Those Industrial Age intermediaries between consumer and manufacturer--the auto dealer, the record-shop owner, the stockbroker--are giving way to their Information Age equivalents, whose raison d'etre is to help consumers navigate the Web's bewildering oceans of data...
...where exactly does this terse, abbreviated e-mail language originate? Hypertext Markup Language (HTML) is replete with TLAs (three letter acronyms) and reductive sound-bite talk and one may inevitably spot CS 50 students chuckling in the computer lab while Unix illiterates struggle with the fluorescent pink HASCS pocket dictionary. Technology is the wave of the future, they seem to say, either ride it, or get dunked...
...designed with a merchandise shop to tempt customers to buy such must-have souvenirs as jogging suits, $20 T shirts or baby baseball togs. Or a $399 leather jacket--just add it to the food bill. The logo gear is far more profitable than the edibles, with a markup as high as 200%, compared with 10% on perishable, labor-intensive meals...
...added cachet of having belonged to someone famous. For things owned by Jackie, fair market value was obviously, at least to those familiar with the occult workings of renown, just the starting point. The tension and electricity in the auction room hummed around the question: How high the markup...
...parlaying a Word document into a Web page is a new variant on the old "Save As..." command. This command, called "Save As Hypertext Markup," converts Word documents, including any special bells and whistles like custom formatting, to equivalent HTML code which can be "spun" onto the Web via a Web server (a computer specially configured to handle Web requests from other computers around the world...