Word: markup
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Last year, when large companies began coming online in droves, they searched far and wide for computer programmers who knew HTML, the "hypertext markup language" used to develop World Wide Web pages...
...easily be purchased, and the dealers would gladly give a sample of the goods to anyone who looked like they were seriously interested. Beer flowed freely as well, with service "Wait, I'll reach way down here so you get the coldest one we got, buddy" figured into a markup that would be standard...
...Programmer is also complicated to set up (it must be trained to recognize the user's voice) and costs a hefty $169, nearly as much as some low-priced VCRs. The device is being sold only through a toll-free mail-order number (800-788-0800), to avoid further markup in stores...
...York last month, newly elected Russian Federation president Boris Yeltsin angrily cited an example of the kind of "exploitation" he would not allow: a middleman who bought meat in Moscow and sold it as shashlik in a city less than a hundred miles away for a big markup. Meeting Yeltsin immediately after, S. Frederick Starr, president of Oberlin College in Ohio and a Sovietologist, suggested that instead of putting the dealer out of action, the Russian leader ought to encourage five more hustlers to go into the business. That way more shashlik would be distributed while competition slashed the price...
...dealer on the East Coast, Freddye "Action" Jackson knows how to strike a deal. But none of his promotions have ever stirred such a fuss as his Christian Members Buyers Plan. A born-again Christian, Jackson sells Lincolns for $600 over dealer cost and Mercurys for a mere $250 markup to certifiable Christians in Fairfax, Va. Ministers get an even better deal, and with each sale Jackson makes a donation to the church of the buyer's choice...