Word: markup
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...with no formal design training and as little as two years of experience working with a decorator, obtains a wholesale discount card and works for 10% of what the customer intends to spend. To the dismay of reputable professional decorators, who usually take the entire 30% to 40% retail markup as their fee, "ten-percenters" are overrunning the field. "You have to stand in line at the fabric houses because of them," sighs one San Francisco decorator...
Most of the loans were Government backed FHA or VA mortgages. Admits Ahmanson cheerfully: "We were paid a terrific price for virtually no risk." On top of that, Home bought up vast chunks of land that it is still selling at a hefty markup to builder-borrowers. With deft timing, Home cut back on loans for tracts of new houses before the great Southern California glut of 1965 and switched to apartments. This year the association itself is building three sizable apartment houses...
...staffs at the typewriters. When the need arises, they happily pay a premium for part-time help. In New York, for example, a temporary-help supplier might pay a typist the going rate of $2.50 an hour, but the company she works for is billed for $3.30-a 30% markup...
...Board practice, actual stock prices are published, not including the fixed broker's commission. By contrast, an over-the-counter stock quoted at $40.50, including a 3% "retail markup," is actually worth $39.25. Because the buyer never knows the size of the hidden markup, the SEC said that the practice is deceptive and urged the National Association of Securities Dealers to publish true prices instead. The NASD objected, arguing that this practice would drastically cut profits and drive small dealers out of business...
...poorer reporting of crimes by some of his men, or something he was doing right -- but, if so, he didn't know what it was. His position -- shared by officials all through the criminal justice system -- is like that of a retailer trying to decide whether to change his markup on goods or his advertising policy without having the means to test the effect on sales and profits...