Word: markup
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WOLESALE LIST MARKUP...
True Value. The markup from wholesale to list price of course provides the main bargaining grounds for the buyer. In the competitive haggling, the dealer can say that he is discounting the list price of the car in question. Also, the buyer may be led to think that he is getting a good deal on the old car he is trading in. How can he determine whether he is getting a good trade-in price? It makes little, if any, difference if the trade-in car has only a few thousand miles registered on the odometer, whether it has good...
...buying costly advertising to get new clients. The "Honest Bob" whose commercials are constantly on television undoubtedly has a high advertising overhead, which he is passing on to the buyer. >Optional extras installed in the factory, such as power steering and power brakes, carry a 21% to 25% markup, but extras installed by the dealer, like side-view mirrors and seat covers usually have a 40% markup. >Different models in the same series are basically the same-in engine, frame, suspension, wheels and performance. Thus the listed $244.92 difference between a Ford Custom and a Ford Galaxie is spent almost...
...grounds not of local restraint of trade but of antitrust violations resulting from "national concentration." The FTC's majority reasoning was largely based on local pricing variations within National's network. In areas where National's share of the market was high, so was the markup on prices; conversely, in more competitive areas, prices were lower. In Denver, for instance, where National had acquired 64.1% of the market, the average markup was 18% of the cost of the product; in Memphis, where National had only 24.1% of the market, the markup was 14.5%. The FTC charged that...
...longer the threat they once seemed -and neither, of course, are the paperbacks. Sellers say the clubs cater to many people who could not get to a bookshop, otherwise help store sales with generous advertisements in national magazines. Paperbacks, which give the seller only half the hardcover markup, have proved to bring in buyers who would never have been attracted otherwise, also introduce many younger people to serious reading. "Soon a person is going from a 75? novel to a $5 novel," says Joseph B. Anderson, owner of a bookshop in Larchmont, N.Y. "It's an easy transition, once...