Word: markup
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...brass, and the company often persuades the druggist's home-town paper to run it. Dart also gives the druggist an incentive to push Rexall products more vigorously than competing brands by selling at such low wholesale prices that the druggist can often get a bigger markup on Rexall products than others...
...wholesale price goes into packaging and advertising-which often cost more than the product itself. For the top companies, profits are fat; Revlon made a 9.4% profit on its gross after taxes, more than leaders in many another industry. Said a Denver manufacturer, who admits to a 900% markup on certain products: "A cheap line wouldn't do well. Women wouldn't be caught dead telling their friends they bought cheap cosmetics...
Nowhere does list price mean less than in the U.S. auto industry. Says Ward's Automotive Reports: Discounts are here to stay. "The 25% dealer price markup is greater than can be justified by the services performed by the dealer." The manufacturers' suggested list price has also become meaningless as the difference between it and the actual "delivered price" that the customer pays has increased. The original list price does not include taxes, delivery charges and optional equipment, which often add $1,000 to the cost of a car. As customers have learned to bargain harder, the percentage...
...Markup. In Seattle, Truck Driver James E. Lumpe was sentenced to 20 days for disorderly conduct after he swiped a $1 campaign button at Stevenson headquarters, tried to peddle it for $2 at Eisenhower headquarters...
...enough good seats, the scalper has to tap several sources. He has friends mail in for tickets for potential hits, buys other tickets through theater benefits, paying the steep benefit markup. He also buys directly from the box office or from reputable brokers, often luring assistants to help him, since his money still speaks louder than the New York Department of Licenses, which has fruitlessly tried to end illegal ticket practices. Some small-timers find it profitable to sell their position in line for My Fair Lady's 30 standing-room tickets a day for as much...