Word: markup
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...will be more competitive in 1957, especially Plymouth, which will probably average smaller boosts than Ford or Chevrolet (TIME, Oct. 22). The big remaining problem is still Chrysler's dealer organization. Chrysler dealers have been slow to make attractive deals, hesitate to switch over from old-fashioned high markup on a small number of sales to low markup on high volume...
...bare profit figures do not tell the whole story because the packer does not get his entire profit from meat sales. A large part of it comes from byproducts, e.g., hides and tallow. This permits the packer to live off a very low markup, or none at all, on the meat itself; e.g., in 1951, packers actually sold meat to wholesalers at less per pound than they had paid the farmers. Nevertheless. Swift still had a profit of $12 million. In short, the elimination of all the packers' profits on meat sales would have little effect on the farmer...
...matter how painless stamp plans may appear, it is still the customer who eventually pays. Though most retailers publicly deny that they raise prices to cover the extra cost, the price of the stamps ultimately finds its way into the store's markup. In a study of western retailers, the University of New Mexico Bureau of Business Research discovered that most raised prices about 4% to make sure that all extra expenses would be taken care of. Thus, if a shopper filled four books of stamps by buying $480 worth of groceries and won a $13 chafing dish...
...operating on a cash-and-carry basis, Ohrbach's keeps its operating expenses down to 17% of sales (v. the department-store average of 35%), and holds markup down to about 20% (v. the average 40%). By eliminating sales slips. Ohrbach's saves time and trouble for clerks. And by a fast system of recording price tags, Ohrbach's can give each of its 150 buyers a detailed account of the previous day's sales; hot items can be reordered before their sales appeal cools. Twice a week buyers examine the coded sales tags, mark down...
...such gimmicks successful? Most often not, since fancy premiums and lavish advertising come out of the dealers' 24% markup on the car, not out of the manufacturers' profit...