Word: markup
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...reeled from all the technical details, Mascha further disarmed me by admitting that no one really needs a water sommelier. "A trained waitstaff can advise you. It's not rocket science," he said. Also, he thinks the common restaurant markup of five to eight times the cost of a bottle is horrible business. He told me that, aside from really nice dinners, he downs tap all day long. For our first course at La Terza, beef tartar, Mascha poured Vichy Catalan, arguing that the high mineral content would hold up against the beef. In general, he suggests treating high...
Authors set their own price at the Blurb bookstore, keep 100% of the markup (above Blurb's base price) and never have to see their books in the remainder bin. "In traditional distribution, you'd see $1 a copy," Gittins says. "A lot of Blurb authors are seeing $10 a copy. This is not necessarily quit-your-day-job money, but it might be new-telescope-lens money. It can help fund your passion." Kaufmann makes only a buck or two for each copy of her book that's sold at Blurb's online bookstore (it's priced...
Whereas fair-trade coffee is pricier than the conventional stuff, Bass insists that Fair Indigo clothing is just as stylish as other brands and its quality is just as high?only minus the markup for the do-good aspect. This is possible, he says, because he has eliminated the middle man. Bass relies heavily on worker-owned cooperatives, which slashes layers of overhead, and works directly with the owners of non--co-op factories. Moreover, unlike many clothing brands, Fair Indigo has a minimal advertising budget, counting instead on word of mouth, and it sells directly to consumers instead...
...Since then, the comic-book collectibles market has exploded. In 2005, according to the Wall Street Journal, "A near-perfect 'Action Comics' No. 1, the book that launched Superman, lists for $485,000, up from $200,000 five years ago." That's nearly a 5 million percent markup from the 1938 street price of 10 cents. In 2002 Nicolas Cage, who had taken his stage name from Luke Cage, the first black comic-book super hero, got $1.68 million for his comics collection, which included an issue that introduced Batman's sidekick Robin and another that convened the first super...
...Playstation 3 goes on sale in the U.S. today, but I wouldn't recommend buying one, not even for the regular price, which is plenty expensive without the import markup. Sure, the Playstation 2 was the bestselling machine from the previous generation, and sure, the Playstation3 is powered by a stupendously powerful chip, the "Cell processor." (I'm sorry, but naming a computer chip is like naming your genitals: you're compensating for something.) Patience, young padawan. The time has not yet come...