Word: marlboro
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...Staff, and now an adviser to GlobalOptions, a corporate security firm in Washington. "We recommend that clients decentralize if it's practical." Firms with well-known American brands are also being advised to lower their profiles abroad. Philip Morris says it may soon remove its brand names (such as Marlboro and L&M) from delivery vans and sales uniforms in Indonesia...
TARGETING KIDS A study published in the New England Journal of Medicine concludes that tobacco companies have broken a promise, made in their 1998 settlement with state governments, to cut back on advertising aimed at minors. Camel, Marlboro and Newport--brands favored by teens--have actually increased budgets for advertising in magazines like PEOPLE, Rolling Stone and SPORTS ILLUSTRATED that have significant young audiences...
...folks in front of us are Southern and could have stepped right out of a Marlboro ad; they heckle like pros, and poor Anaheim outfielder Tim Salmon is in just the right spot to hear them talk about his mama. The guys on either side of me decide to join in. “Hey, Salmon, your mom called!” they bellow in unison. “She said you suck...
...know these guys? By day, mild-mannered and polite. By baseball game, you’d hardly know ’em. But their outburst prompts a precious episode: a love-hate triangle between the Marlboro Mob, a lone Angels fan—and the Boy Scouts. It’s Jamboree time, and the troops are out in force, seas of brown in orange stands. The Marlboro Mob moves from chanting Oriole and Angel numbers to chanting troop numbers...
...understandable that Philip Morris turned Marlboro red when the Czech report came out - with things going rather smoothly in Washington (the $7 million in contributions to the GOP are by far its best-performing investment), it didn?t want to push its luck. Just like it was understandable that Big Tobacco settled with states - taking its future immunity, raising prices and running - instead of challenging whether the states really deserved to reimbursed. And it?s equally understandable that governments, faced with (dubious) evidence that higher per-pack prices reduce youth smoking, would want to punish Big Tobacco for marketing...