Word: marlboro
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WASHINGTON: When Big Tobacco disavowed John McCain's tobacco legislation, its loudest gripe was that greedy Washington politicians were turning what was once a fair deal between the industry and the states into a $516 billion federal shakedown. Well, the Marlboro Man may have the last laugh: The same political squabbling that created the McCain monster looks set to destroy...
...away from them is if you take them away.'" So when a group of poker-machine operators visited him not once but twice this year and threatened to punish his political turnabout by financing a primary opponent, Jennings didn't budge. In his re-election bid, he faces Marlboro County coroner Tim Brown, who has hired one of the state's top-drawer consultants to run ads hammering Jennings for his vote...
...Republicans. Goldwater had wrested the nomination process from the kingmakers in the East, and though it ended in one of the worst defeats in American electoral history, Goldwater's brash, shoot-from-the-hip candidacy had given the GOP new energy and a new self-image -- a party of Marlboro Men, of rugged individualists, of small government and wide freedoms. A party of true Conservatives. And after four years of licking his wounds, the Senator from Arizona regained his seat and became its elder statesman...
...cigarette for the new age Marlboro Man. Sexy packaging to go with an environmentally conscious attitude...
...companies pour funds into the already huge overseas market. Chinese smokers, for instance, consumed 1.7 trillion cigarettes in 1997. Last year a third of Philip Morris' $72 billion in revenues came from selling cigarettes abroad--712 billion of them. "The West got the Russians out and the Marlboro Man in," sighs Witold Zatonski, a leader in Poland's anti-smoking crusade. In Warsaw's streets, signs for L&M tout the "American way." Joe Camel, banned in Boston, boogies in Buenos Aires; the Marlboro Man rides on in Taiwan. One target of overseas advertising: women, who represent only...