Word: marlboro
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Camel dollars and Marlboro bucks--playmoney coupons found in packs of cigarettes which are redeemable for company merchandise, such as jackets and T-shirts--are examples of a more subtle advertising strategy which Grammarossa and Pierce-Laven say are a part of a multi-million dollar advertising strategy focused on enticing minors to smoke. Both women expressed concern that smoking companies could use their advertising to target new and vulnerable markets, such as Hispanic women...
Grammarossa also points out that the three most advertised brands--Camel, Marlboro and Newport--are also the three most popular brands among teenage smokers...
DIED. DAVID MCLEAN, 73, actor; of lung cancer; in Los Angeles. The appropriately rugged McLean saddled up for appearances on the TV series Bonanza and Gunsmoke, as the star of the short-lived Tate--and in numerous Marlboro-cigarette spots. Ironically, he is the second "Marlboro Man" to die of lung cancer. DIED. ELENI VLACHOU, 84, publisher; in Athens. Vlachou earned a journalistic reputation with a witty political column in her father's daily Kathimerini before assuming control of the paper in 1951. She shut the paper down in the late '60s in protest against the military dictators ruling Greece...
...Massachusetts state officials hoping to counter the effect of marketing ploys like "Marlboro Miles," in which consumers send collected labels in to get such popular items as CD players and hooded sweatshirts, have set up competing incentives. In April, Massachusetts tobacco-control officials persuaded 200 retailers, including McDonald's and Footlocker stores, to give discounts to teens who take a smoke-free pledge. So far, more than 25,000 children have signed up. The state has also spent $14 million on antismoking ads. Since 1994, cigarette sales to teens in the state have dropped some 40%. Said Dr. Lonnie Bristow...
...House majority whip Tom DeLay often sports a wad of tobacco inside his lower lip. In the 104th Congress, smoking defines the angry-white-male revolution. It is the congressional equivalent of Ronald Reagan reaching for the Clint Eastwood "make-my-day" mythology. They're not politicians; they're Marlboro...