Word: marlboro
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...shopping spree had actually started months earlier. East Germans moved beyond the oranges and bananas, so popular when the Wall first came down, to consumer electronics and cars. Everywhere, new brand names began to beckon: Panasonic, Miele, Zanussi. Magdeburg became Marlboro country. The West German chain Spar opened a supermarket 40 km east of the border and stocked it with Western goods. East Berlin got its Benetton...
...takeover because its chairman, Klaus Jacobs, had incurred $500 million in debt when he bought out his family's interest in the company. That burden was aggravated by rising European interest rates and slumping profits. For Philip Morris, whose 3,000 consumer brands range from Miller Lite beer to Marlboro cigarettes, the takeover means a stronger presence in Europe and further diversification out of tobacco...
...Class of '90 grew up largely anesthetized in a country engaged in the "feel-good" dream inspired by that living Marlboro Man, Ronald Reagan. The irony, of course, is that none of the dilemmas that confront the U.S. today were unforeseeable a decade ago. The education crisis in the cities, the research lag of domestic industry in international competition, the savings and loans bankruptcies, Iran-Contra, even the public deficit, all stem from neglect...
...antismoking groups that have sharply curbed tobacco marketing over the past 25 years. After requiring warning labels on cigarette packages in 1965, Congress ) in 1971 banned radio and TV cigarette ads. Says John Ferrell, chief creative officer of the Hill, Holliday agency: "I was working on the Marlboro campaign when the TV-advertising ban came down. I think the same thing is going to happen with beer and wine. It is inevitable." Brewers are especially worried about curbs on broadcast ads, since their primary target group of young men is best reached through...
...governor, Len Umina electrical engineer from Marlboro, said he would computerize all government agencies and would make all government files accessible to the public by computer...