Word: marlboro
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...sales during its last fiscal year of $9 billion, is low-keyed, given to such simple boasts as "We sell more kinds of food and more of it." That tone may soon change. Last week General Foods was taken over by Philip Morris (1984 revenues: $13.8 billion), whose Marlboro man and Virginia Slims woman exemplify marketing pizazz...
Some bosses think they can elicit brainstorms from their workers simply by plying them with coffee and doughnuts. But Bruce Katz, president of Rockport Co., a shoe manufacturer in Marlboro, Mass., thinks a little sun and wind surfing are a much better inducement. This summer he is spending a reported $15,000 a month to rent Plaisance, a 20-room chateau by the sea in Newport, R.I., that he has dubbed Camp Rockport. In groups of a dozen, each of his 220 employees takes a car pool to the mansion for two days of sports and shoptalk with the boss...
...relay on Saturday, Harvard finished just out of first, 10 seconds behind Marlboro College...
Computer pioneers at the Digital Equipment Corporation in Marlboro, Mass, started the museum in 1971 because, museum officials explain, these nostalgic executives felt a responsibility to preserve the remnants of the heroic days of computers. First nothing more than a jumbled collection of old computer machinery in the company headquarters, the collection became, in 1979, the Digital Computer Museum, whose first visitors came to see this smaller exhibit of the early stumbling of the Information...
Other top campaigns picked by Ad Age's panel: Leo Burnett's program for Marlboro cigarettes ("Come to where the flavor is"), McCann-Erickson's efforts for Alka-Seltzer ("Try it, you'll like it"), and Doyle Dane's campaign for Avis ("We try harder...