Word: marlboro
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...Organizer. Having persuaded Cellist Pablo Casals to come out of exile and begin performing again in 1950, Schneider now serves as major-domo of the annual Casals Festival in Puerto Rico. He is one of the guiding spirits of Pianist Rudolf Serkin's Marlboro Festival in Vermont. An indefatigable organizer of concerts, he has created such benign features of New York City musical life as the free outdoor performances in Greenwich Village and the offbeat chamber series at Manhattan's New School. A restless exponent of widening the repertory, he once formed a Schneider String Quartet expressly...
...when it comes to out-Heroding Herod, nothing can match the great millimeter mania. It is not enough that cigarette ads, which seem to be one endless round of jingle-jangle whoop-de-do by a babbling brook or out there in Marlboro Country, are among the more mindless on TV.* Now they are engaged in a dreary interior dialogue. In reply to Chesterfield's joshing boast that its 101s are "a silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer...
BELL TELEPHONE HOUR (NBC, 10-11 p.m.). Honoring Cellist Pablo Casals on his 91st birthday, "Casals at Marlboro" catches the master at last summer's Marlboro Festival in Vermont. Films of his performance, and talks with such colleagues as Pianist Rudolf Serkin and Violinists Alexander Schneider and Jaime Laredo...
...Marlboro...
Zieff has also composed some striking magazine ads: the chubby kid eating Kellogg's Corn Flakes on the back steps, the tattooed cowpoke smoking Marlboro cigarettes, the Indian munching Levy's Rye Bread ("You don't have to be Jewish . . ."). Now that he is the top director in TV commercials and earns about $300,000 a year, he is in the fortunate position of being able to turn down six job offers for every one he accepts. He deals only with those few agencies-Wells Rich Greene, Doyle Dane Bernbach and Carl Ally-that will allow...