Word: marlboros
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...just fast turnover, small portions and cheaper cuts of meat that allow Choi to charge such low prices. "A Caesar salad at a lot of places is $12, but a Caesar salad costs $1.80 to make," he says, putting out a Marlboro. The insane markups come from a tired old formula, he continues: "Get a space in a high-rent district and hire [ultra-opulent interior architect] Adam Tihany to design it. It costs $1.5 [million] to $2 million for you to open a restaurant. So what's your attitude? 'We have to gouge those m____________.'"(Watch Roy Choi turn...
...Families, predicts that limits on sex-shop advertising could be won in the future with the right argument. He says there are constitutional zoning restrictions for sexually oriented businesses, and liquor and tobacco face advertising limits. Under this scenario, adult sex store billboards would go the way of the Marlboro Man. Says Cosby: "Someday, some attorney is going...
...markets its wares - which include Dunhill and Pall Mall - in a vast crescent sweeping from South Africa to Congo and west to Ghana, as well as throughout North Africa. In 2003 the company planted its stakes deeper, building a $150 million factory in Nigeria. Philip Morris, whose brands include Marlboro and Chesterfield, has a smaller presence on the continent. "We are a minor, minor player," says spokesman Greg Prager. But that could change. The company does no business in Nigeria, but it controls about 15% of the market across North Africa and has a scattered 10% share elsewhere...
...company spent a reported $100 million successfully fighting it. But since then, Philip Morris has had a crucial realization. With 50% of the U.S. tobacco market already safely in the company's pocket - and more than 50% of 18- to 25-year-old smokers loyal to its top brand, Marlboro - restrictive legislation will effectively lock in its market dominance, preventing any competitors from taking a bite out of Philip Morris' very lucrative business. (See vintage cigarette propaganda...
...company's main rival, R.J. Reynolds, manufacturer of Camel cigarettes, is still in dismay over Philip Morris' reversal from regulation opponent to champion, and the third largest cigarette manufacturer, Lorillard, has labeled the legislation the Marlboro Monopoly Act. Both argue that as the new restrictions cut off most remaining avenues available for advertising and ban marketing stunts like free-sample cigarette giveaways, the companies' ability to "communicate" (i.e., gain market share) with potential and existing smokers about their products will be blocked. In addition, the administrative costs of complying with FDA regulations favor large manufacturers over smaller ones...