Word: marlboros
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Dates: during 1920-1929
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...woman in the unholy precincts of a cigaret advertisement would be to affront U. S. womanhood. But tobacco competition grew hot. One by one the cigaret-makers began introducing women in their advertisements. At first it was just a woman's arm and hand holding a cigaret (Marlboro). Then it was women present, though not smoking, at smoking bouts. When a Chesterfield advertisement appeared in which an entrancing female was made to say, "Blow some my way," it seemed the peak in risque outspokenness had been attained. But now the landscape is plastered, advertising sections of magazines and newspapers...
...Marlboro...
...students planning to drive to New Haven for the Yale football game on Saturday the automobile route by way of Woonsocket, Chepachet. Willimantic, Marlboro and Durham is recommended...
...cross roads in the open country, turn square right onto U.S. route 6. Continue on this, following Hartford signs through Dainelson and Willimantic. Just beyond Willimantic take prominent left fork, U.S. route 8, and a few miles beyond take another prominent left fork onto route 111. Follow this through Marlboro to Middletown and turn right at the end of the main street, and then left onto route 111 From here on, follow the main highway through Durham, where the route number changes to 114, to New Harves joining route 5 just this side of the city...
...strong cigars. Statisticians do not know how many inhabitants of the U. S. consumed the 97,176,607,484 cigarets manufactured in 1927. Women have come to swell the legion, and for the first time in history the 1927 advertising budgets contained provisions for direct appeals to them. (Marlboro cigarets pushed the first overt advertising campaign for women smokers.) Production of cigarets last year was more than double that of 1920 and six times as great as that...