Word: marlboros
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...buck, and threw a $50 million ad campaign behind the new product. (Tag line: "Why not?") Hallmark too is trying to ignite sales in its 20,000 mass-market retail outlets and erase any notion consumers might have that it's a high-priced product. But the move--remember Marlboro Friday, when market leader Philip Morris cut the price of smokes?--will fall heavily on its struggling rivals, who can least afford it. "When the leading brand advertises so strongly on price, it's very disturbing," grumbles Frank O'Connell, CEO of Gibson. "They're going to pull pricing down...
...million Number of $2.50 packs of Marlboro that could be bought for that amount...
...billion Total number of Marlboro packs shipped...
...restaurant, she talked about her new fame. She is, of course, recognized wherever she goes. "I don't particularly like it," she said, twisting the butt of a Marlboro Light from her cigarette holder and drawing a fresh one from a gold case. "You have to be nice and polite to people, whether you want to or not. But it's bearable. My life hasn't changed that much. Life is still fine, just slightly different...
...threat," she says, adjusting her feather boa and reaching for another Marlboro. "It's a promise...