Word: marlboros
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...used to compensate states for health-care costs related to treating smokers, pay individuals who successfully press suit, finance health research and promote education programs aimed at deterring youths from taking up the evil weed. To that end, Joe Camel will soon become a has-been and the Marlboro Man will be put out to pasture, because the industry also agreed to sweeping reforms that proscribe the use of human or cartoon forms in advertising. Billboards, stadium signs, T-shirt giveaways and other promotional freebies are forbidden; so are product placements in films...
...potential health consequences of smoke and a handful of nonsmokers who were bothered by the constant haze of smoke in their eyes--last week proved that it has achieved enough muscle to bring the tobacco industry to its knees. If the long-lasting cultural parade of Joe Camel and Marlboro Men and cigarette-waving screen stars is not yet quite over, the celebratory band, at least, has most certainly passed...
...number of smokers declines in the U.S., however, look for a market-share duel to the death. When cigarette advertising on TV and radio was barred in the early 1970s, RJR's Winston was the household name in cigarettes. Philip Morris adapted better to print, though, and boosted its Marlboro brand to prominence. RJR needs to regain some ground, but it won't be easy. "We'll all be jockeying for position in Playboy and Penthouse," an RJR insider quips. Adult magazines are among the few places the tobacco companies would continue to advertise...
WASHINGTON, D.C.: Joe Camel and the Marlboro Man will disappear from billboards, and by 2009, the FDA may ban nicotine altogether under a landmark, multibillion dollar settlement that will impose unprecedented regulations on America's tobacco industry. Under the agreement, tobacco companies will pay out $360 billion over 25 years into a settlement fund to finance public health campaigns and anti-smoking advertising, while disbursing $4 billion a year into a fund to pay damages in successful lawsuits brought by smokers. "We wanted to do something that would punish this industry for its past misconduct and we have done that...
DIED. JOHN LANDRY, 73, Philip Morris marketing executive who spurred the Marlboro Man into a galloping ad success; of cancer; in Bronxville, New York. A Thoroughbred enthusiast, he founded the Marlboro Cup, a leading stakes race that folded in 1987. DIED. CHAIM HERZOG, 78, urbane, articulate former President of Israel and exemplar of the nation's soldier-statesman tradition; in Tel Aviv. As U.N. ambassador in 1975, Herzog during debate defiantly tore up the infamous resolution equating Zionism with racism. (Years later, it was repealed.) As President, the ex-general worked to broker rifts in coalition Cabinets, isolate some extremists...