Word: marlboros
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Taffy Zimbler sits beneath a large color poster of the Clash in her Strauss Hall common room, drawing deeply on a Marlboro. "Fresh-man Week was a terribly unnatural phenomenon," she says. 'It was really very contrived--there was no need for a special social week." She takes another drag. "Yeah, Freshman Week sucked shit...
...creatively insidious form of exploitation--advertising. In its worst forms, the advertisement seeks to induce a Pavlovian response of slobbering acquisitiveness through irrelevant, and often exploitative associations: the blonde languishing on the hood of a Lincoln-Continental, or the leather-skinned cowboy touting the manly virtues of Marlboro Country. Yet these tactics are by no means confined to the world of Madison Avenue: they are used to sell daily newspapers and cheap novels, pornographic magazines and T.V. shows. The values of the advertising world steadily creep through the media it supports...
...Lite are numbers two and three in American sales. It sells Seven-Up, which tops every other lemon-lime soft drink on the planet. It sells thousands of homes a year in Mission Viejo, Calif..and the suburbs of Denver. But most of all. Philip Morris sells cigarettes--Marlboro, Merit, Virginia Slims. Benson and Hedges. Parliament, Alpine, Saratoga 120s and others. Machines in the Richmond facility put tobacco into paper tubes, hand the cigarettes, cut them, insert filters, box them, put the boxes into the cartons and the cartons into cases and the cases into trucks. How many? These figures...
Hemingway molded his life in his own image before the image makers took over and gave us the Marlboro man of American letters. He played the game when it suited him. When it did not, he was apt to circulate statements like 'While Mr. H. appreciates the publicity attempt to build him into a glamorous personality like Floyd Gibbons or Tom Mix's horse Tony he deprecates it and asks the motion picture people to leave his private life alone...
Cohen, age 57, lives in Manhattan, where he is on the faculties of the Manhattan School of Music and SUNY at Stony Brook. During the summer, he performs and teaches at the Marlboro Festival. The son of a scrap-metal dealer from Brooklyn, Cohen studied under Ivan Galamian at Julliard. Before joining the Beaux Arts Trio in 1968, Cohen spent more than ten years with the Julliard String Quartet. He has also appeared as a guest artist with the distinguished Budapest Quartet. In some ways, Cohen is the most jocular of the Beaux Arts, often relieving the tension of rehearsals...