Word: marlboros
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...speech was perhaps the best offer a Republican ever made a Democrat. She herself is a convert. Brought up in upper-crust Creole society in New Orleans, graduated Phi Beta Kappa from Vassar, she remained a Democrat until-it must be said-she married the very model of a Marlboro man, sandy-haired Tobin Armstrong, whose Texas ranch is measured in miles rather than acres. She has thoughts of running for public office when the last of her five children reaches college...
Nowadays Reynolds spends much of his spare time in Florida on the 160-acre ranch that his father, newly reconciled, runs for him. "I feel like the Marlboro man there," he says. But increasingly the Marlboro man is being lured back to Hollywood to woo the Perle Mesta of the Bel Air set, Dinah Shore. It all began when Dinah, 19 years his senior, had Burt on her show last summer. Oscar Levant once said he couldn't watch Dinah because he had diabetes. But, as Dinah tells it, the show she did with Burt would have been...
...several years' back taxes, welcomed the man from il Fisco to a scene of genteel poverty. Instead of valuable paintings on the apartment walls, there were only pale squares. The closet held a couple of threadbare suits. The prince offered the agent a Nazionale cigarette from a Marlboro package, explaining that he could no longer afford the real thing but had to keep up appearances...
Reynolds has been able to promote Winchesters in a brassy television ad campaign in test markets, including Boston, Dayton, New York City, Sacramento, Calif., and Sioux City, Iowa. The commercials feature a tall, lean cowboy who looks like a refugee from Marlboro country. He pops out of nowhere and steals another man's girl at the beach, on a lonely road or at a sidewalk café. Each time, the silent, saturnine cowboy offers the girl a Winchester; the two take a few puffs, exchange febrile glances and go off together as the announcer chants...
...Marlboro Country. In addition to the internal reforms being made by many communities similar to the Loretto, U.S. nuns have organized their reform activities in a proliferation of groups that bear a marked similarity to secular Women's Lib federations. The feeling among many sisters, says Jesuit John C. Haughey, an associate editor of America magazine, is that the church has been "Marlboro Country as far back as they can see, and will continue to be so as far in the future as they care to look." The organizations include small ethnic groups such as the National Black Sisters...