Word: marlboros
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...using a biocide called Bacillus thuringiensis, which infects the caterpillars with a lethal virus. Smelling like musty hay, "BT" unfortunately may cause difficulties for people with allergies. Other tree owners turned to home remedies. They swatted the bugs with shovels, burned them with blow torches. Mrs. Marie Rusicka of Marlboro, N.J., actually spent three hours every day hand-picking the bugs off her trees. To keep caterpillars on the ground from climbing to the greenery, some citizens wrapped tree trunks with greased burlap bandages, then every evening stamped out the squishy bugs...
Died. Leo Burnett, 79, master advertising man whose agency's brainchildren include the Marlboro Man and the Jolly Green Giant (see BUSINESS...
...never felt the need for the creative flash of Manhattan. "Ideas don't know where they are born," he said. His own ideas were based on keen appraisals of consumer wants and were often disarmingly wrapped in homilies. His agency created the Pillsbury Doughboy, as well as the Marlboro Man, the Jolly Green Giant, Star-Kist's Charlie the Tuna, Maytag's dependability campaigns, and the slogans "You're in good hands with Allstate," "When you're out of Schlitz, you're out of beer," and "Fly the friendly skies of United...
...three-year drop in per capita cigarette consumption. Average consumption worked out to 4,039 cigarettes a year for each American over 18, or slightly more than half a pack a day, up from 3,993 in 1969. Winston is still the best-selling brand, followed by Pall Mall, Marlboro, Salem and Kool. Regular Camels (there is also a filtered version) are in sixth place, but are expected to decline along with nonfilter brands generally. Filters now account for almost four-fifths of the industry's sales...
...assure you that Philip Morris has no plans to get around the law by arranging telecasts of the Virginia Slims Invitational Tennis Tournament. As for the Marlboro-U.S. Auto Club Championship Trail, the fact is that Marlboro agreed to sponsor this major series of auto races long before ABC and the U.S. Auto Club arranged coverage of some of the races on Wide World of Sports. And that arrangement was made solely between ABC and the Auto Club-without Marlboro participation...