Word: marlboros
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GEORGE ZINNEMANN Upper Marlboro...
...later as an administrative assistant. Among other things, Goldwater taught the young lawyer how to fly an airplane. In 1964, Burch served as a deputy director of Goldwater's presidential campaign and later as Republican national chairman. His tall, rugged good looks (a colleague recently called him the "Marlboro Man from Arizona") and breezy Western manner made him one of the more personable figures in Goldwater's campaign. Burch has gained the reputation of being a skilled organizer and an imperturbable man in the face of ridicule...
...case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama. The identification of the enemy, for instance: clear-cut, as in a cowboy movie. Or the puffing about being in University Hall last April: a real Marlboro...
Special Resources. If the Guarneri is indeed Budapest's heir, it could not have been more properly anointed. It was founded at Vermont's Marlboro Music Festival at the suggestion of the Budapest's own second violinist, Alexander Schneider; its name was supplied by Budapest Violist Boris Kroyt, who had once played with a now defunct European quartet called the Guarneri (after the 18th century Italian violinmaker). Despite its distinguished sponsorship, the quartet's success is the result of its own special musical resources. First Violinist Arnold Steinhardt, 32, a tall (6 ft. 3 in.), darkly...
...newest cigarette commercials on TV, but it looks as old as the George Washington Hills. A Marlboro-type man is seen puffing happily in a duck blind. Cut. The sound track plays Smoke Gets in Your Eyes while a Winston kind of couple revels in a shipboard romance. Cut. A Salem-style twosome, high on tobacco and each other, enjoy an apres-ski spree. How can such a splice-up of burnt-out cliches sell cigarettes? That's the point. The voiceover during the 60-second spot has been saying right along: "Cigarette smoke contains some interesting elements: carbon monoxide...