Word: marlboros
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...youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice as much for a nickel, too'',), almost certainly owes much of its upsurge of recent years to being recast as the product "for those who think young.'' Marlboro cigarettes, which had previously sold mainly to women, broadened their appeal when tattooed he-men began to puff them in the pages of the nation's magazines. (This kept the women loyal, attracted the men. and sent Marlboro sales soaring 120% in a single year.) And the TV puppets...
...Medical School's $2.5 million Primate Research Center in Marlboro and Southboro will be designed by Hugh Stubbins, the Cambridge architect who planned the Loeb Drama Center...
Behind these figures lies a constellation of social changes. One piece of trouble for the clubs is the steady move to the suburbs. Says an officer of Boston's 600-member Union Club: "Years ago, our membership consisted of prominent Bostonians who lived on nearby Beacon and Marlboro Streets. Now they've moved to the outskirts, and our membership is largely professional people who work in the city. And they go home to the suburbs at night. The Union used to be a club in the pure sense of the word. Now it's a businessmen...
Safety in Diversity. Philip Morris Inc. (Marlboro, Parliament, Alpine) has already begun hedging against possible loss of cigarette sales by diversifying. Some 20% of its business last year was in razor blades (Pal, Gem), flexible packaging and polymer chemicals. P. Lorillard Co. (Kent, Old Gold, Newport, York) recently obtained permission from its stockholders to begin diversifying...
...flat hardpan, screened by a few cacti and greasewood shrubs, and its five occupants got out: four young Negroes and a short, once-paunchy white man in a brown suit that was now much too big. Samuel L. Resnick, 61, a retired jeweler, looked around and squashed a Marlboro into the sand. He had an appointment with death. He knew...