Word: marlboros
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...catalog-card size pages and find the volume entitled The Art of Loving. Such a title might be appropriate for a collection of poetry or perhaps some parables, but it is hardly a humble beginning for an essay. One has the strange sensation of being party to a Marlboro book sale where the theory of Yoga and the occult sciences of the Orient are neatly passed along in a hundred pages. This sense of condensation and over-simplification is furthered by the division of The Art of Loving into a section on the theory of love, and another...
...Baron George Wrangell of the black eye patch, have been the Hathaway Shirt series; for a modest $300,000 in four years, Hathaway boosted sales more than 65%. Other companies have used sophisticated advertising to transform a product's personality. Since Philip Morris Inc. decided to turn ladylike Marlboro into a "heman" cigarette, its ads have centered on a succession of tattooed male smokers; the brand has in less than a year on the national market become the No. 3 U.S. filter-tip (after Winston, Viceroy...
Loser Take All. In Marlboro, Md., Truck Driver John Sanford Jr., 33, was arrested for doing 50 m.p.h. in a 35-m.p.h. zone, was then charged with impeding traffic when he refused to drive more than 30 m.p.h. in a 50-m.p.h. zone on his way to the police station...
...MARLBORO CIGARETTE (made by Philip Morris) is introducing a king-size filter tip in a flip-top, crushproof cardboard box which the company says took seven years and 50 patents to develop, and which can be re-used as a handy container for rolled-up nylons, nuts, bolts and fishhooks...
Windup. In Marlboro, Mass., Marion K. Z. Stone ran this ad in the Daily Enterprise: "Having satisfactorily severed my marriage bond after 19 years, I wish to express . . . gratitude to John E. Rice for counseling, Arthur Bastien and Fred Williams for legal service, the Stone family for a friendly attitude . . . P. S. I have three beagle mongrel pups free for anyone...