Word: marlboros
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...apple growers faced the prospect of lush fall harvests rotting for lack of pickers, the War Service Committee together with the Radcliffe League for Democracy yesterday leaped into the breach with a proposal that students from Harvard and Radcliffe sign up to pick apples at a large orchard near Marlboro over Columbus Day, October...
Although the Associated Royal Warrant Holders can crack down by law on British usurpers, the U. S. is a permanent headache. At present the association is piqued at Philip Morris Co. for sporting a coat of arms on its Marlboro cigaret package, thus implying a royal warrant...
...magnificent $17,500,000 coliseum built to house the Department which was Herbert Hoover's monument and his stepping stone to the Presidency, Uncle Dan Roper of Marlboro County, S. C. seemed like a very small potato indeed in a very big box. His training for the job consisted of clerking in Congress, working in President Wilson's Post Office Department (as the co-equal of his contemporary, Assistant Secretary of the Navy F. D. Roosevelt), later on the Tariff Commission and as Internal Revenue Commissioner. From 1921 until after the election of Franklin Roosevelt...
...business of this then minute English concern had been taken over by Tobacco Products Corp. in 1919. In 1923 Rube Ellis was put in charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control, got into the 10? field...
...Philip Morris dates from 1931, when Messrs. Ellis and McKitterick, with some friends, got control of Philip Morris and Continental Tobacco Co. When they took stock of the business, they found themselves with various pipe tobaccos, expiring luxury cigarets and the two volume brands, Paul Jones (10?) and Marlboro (20?). Marlboro had always done well, was earning dividends for the whole company. But its 500,000,000-per-year sales were about the top for a 2O? brand. In Paul Jones there was little money at 10?. Nevertheless, Paul Jones and other 10? brands had scared the Big Four into...