Word: marlins
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Dates: during 1960-1969
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Silly fellow. On those frequent days when the marlin are lunching someplace else and the tuna are laughing at lures, the smart thing to do is catch a shark. He may or may not be pretty, but he's always there, he's always big, and he'll eat anything-including the intrepid angler if he gets half a chance. In Australia, where 115 swimmers have been killed by sharks in the past 65 years, the shark has long been considered the king of game fish. "Nothing compares to it," insists Sydney Businessman Peter Goadby...
...surround it with the sporty accouterments and glamour that sell autos. Restyled Ramblers have already lost their boxy lines and blossomed forth in hard-tops and convertibles, with bucket seats, floor-mounted gearshifts and even a big, 8-cylinder engine that is definitely not economical. The fastback Marlin, introduced last March, is as sporty a car as Detroit manufactures today; it was rushed onto the showroom floors to give the public the message that American can be a swinging outfit...
...telegraph that message, the company's advertising has gradually changed to the brighter side. The ads now identify Ramblers as the "Sensible Spectaculars," and have introduced a number of quite spectacular girls; one ad features a femme fatale who exults upon seeing a Marlin: "Rambler, I didn't think you were THAT kind of car." These changes to the warmer side, however, were accompanied by a growing coolness between American and the ad agency that has held the Rambler account for 28 years: Geyer, Morey, Ballard. This fall the $15 million account will go to Benton & Bowles...
...aides, a Denver mystery man named James W. Egan, whom they described as an apparent "front for gangsters," secretly got control of the bank before it had even opened, and "completely milked" its assets. Two financiers, one with a criminal record, took over the First National Bank of Marlin, Texas, through a front man, said Saxon; they promptly turned around and collected $179,000 in commissions for selling the bank mortgages of dubious value...
...These gains were made at the expense of G.M., whose share fell slightly from 54.5% to 54.1%, and little American Motors, which dropped from 5.6% to 4% . A.M.C.'s hopes for increasing its share were buoyed slightly this week by the introduction of its racy fastback Marlin...