Word: marlins
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...sort of event that Chronicler Artie Schlesinger would give a day's royalties to have reported. Out of the Kennedy compound at Hyannisport swarmed a large assortment of the famed clan, including a U.S. Senator or two, bound for a little light boating on the Marlin. At about the same time, who should traipse up the path to visit old Joe Kennedy at his 17-room cottage but Frank Sinatra, 49, his girl friend Mia Farrow, 19, and Hollywood Duennas Roz Russell and Claudette Col bert. After a greeting from Jackie and a lively chat with Joe, Frank...
Silly fellow. On those frequent days when the marlin are lunching someplace else and the tuna are laughing at lures, the smart thing to do is catch a shark. He may or may not be pretty, but he's always there, he's always big, and he'll eat anything-including the intrepid angler if he gets half a chance. In Australia, where 115 swimmers have been killed by sharks in the past 65 years, the shark has long been considered the king of game fish. "Nothing compares to it," insists Sydney Businessman Peter Goadby...
...fighting fish in the sea. A snaggle-toothed bruiser (record: 1,000 Ibs.) that roams far offshore in both the Atlantic and Pacific, the mako can swim at 40 m.p.h., bite clean through a 500-Ib.-test wire leader, leap 20 ft. out of the water-higher than any marlin. Enraged by the hook, makos have been known to yank luckless fishermen overboard or jump straight into a boat, tear the place apart, then leap back into the water to fight for another two hours. Their killer instinct lingers even after death. At Ocean City, Md., not long...
...surround it with the sporty accouterments and glamour that sell autos. Restyled Ramblers have already lost their boxy lines and blossomed forth in hard-tops and convertibles, with bucket seats, floor-mounted gearshifts and even a big, 8-cylinder engine that is definitely not economical. The fastback Marlin, introduced last March, is as sporty a car as Detroit manufactures today; it was rushed onto the showroom floors to give the public the message that American can be a swinging outfit...
...telegraph that message, the company's advertising has gradually changed to the brighter side. The ads now identify Ramblers as the "Sensible Spectaculars," and have introduced a number of quite spectacular girls; one ad features a femme fatale who exults upon seeing a Marlin: "Rambler, I didn't think you were THAT kind of car." These changes to the warmer side, however, were accompanied by a growing coolness between American and the ad agency that has held the Rambler account for 28 years: Geyer, Morey, Ballard. This fall the $15 million account will go to Benton & Bowles...