Word: marriotts
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...hotel designs too. Hotel Indigo, which InterContinental Hotel Group launched in 2004, is rolling out in Miami, St. Louis, Mo., and 12 other locations. NYLO, created in part by an executive from Starwood's W, hopes to trade on Manhattan coolness. Even familiar faces like Wyndham, Hyatt, Marriott's Courtyard and Hilton's Garden Inn are getting wired...
...guests are written in haiku, and the staff comes from behind the desks to help with luggage or discuss the best local restaurants. "Their customer is maybe a little more conservative than Aloft," says Chris Woronka, an analyst who follows the hotel industry for Deutsche Bank, "but hipper than Marriott Courtyard or Hilton Garden Inn customers...
...Marriott's Courtyard and Hilton's Garden Inn, currently the leaders in the upscale sector, don't plan on letting these trends pass them by. Marriott redesigned the lobby of its Fair Oaks, Va., location with a bar, communal-seating areas and a snack area. "It used to be that guests went in the room and latched the door," says Brian King of Courtyard. "Now they want to come out." The new design will be rolled out at most of the 700 locations by 2010. Like Aloft, Marriott is also eliminating the long, chest-high check-in desk, replacing...
...Marriott is determined not to lose the boomers. "Our motto is 'You dance with the one that brung you,'" King says. So the furniture--while contemporary, warm and approachable--is deliberately not hip, although the lobby is color coded for coolness: blue for technology, including chairs and tables with accessible plugs; orange for food. According to Marriott, the new lobby has been so successful, the Fair Oaks hotel owner has seen his first-quarter revenue per available room, a standard industry-profitability measurement, rise 12% over last year...
...usually about 15% for owners, and expects that Aloft's owners will be earning about the same. According to Starwood, an Aloft hotel costs from $17 million to $25 million for a developer to build, not including land, which could be a little higher than the cost of a Marriott Courtyard or Hilton Garden Inn, Woronka estimates. The key difference for developers may be that being new, Aloft has more wow factor. "You can renovate the older brands all you want," says Woronka, "but Aloft has a different feel." And that's good news for Starwood, which until...