Word: marschalk
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...enterprise can prosper by acquiring a lot of firms that are allowed, even encouraged, to compete with one another. The firm's mainstay remains McCann-Erickson, which bills more than $1 billion annually in ads from a long list of blue-chip clients, including Miller Brewing and Exxon. The Marschalk agency, which was a small outfit when McCann-Erickson bought it in 1955, is now one of the fastest-growing U.S. ad firms, handling such heavyweights as Gillette, Heublein and Paine Webber. Erwin Wasey, a West Coast firm that joined the Interpublic fold in 1963, and Detroit-based Campbell-Ewald...
...subsidiary with offices in Paris and New York, as well as McDonald Research Ltd. of Canada, went under. Chicago Group Inc., a special-projects unit, was absorbed by Mc-Cann-Erickson's Chicago office, while one of Interpublic's nine advertising agencies, Fletcher Richards, was merged with Marschalk & Co. Ancillary units like Starflite Inc., which operated three airplanes mostly for Interpublic executives, and a dude ranch on Long Island, where executive conferences used to be held, have been scrapped...
...Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...
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