Word: marschalk
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Dates: during 1960-1969
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...subsidiary with offices in Paris and New York, as well as McDonald Research Ltd. of Canada, went under. Chicago Group Inc., a special-projects unit, was absorbed by Mc-Cann-Erickson's Chicago office, while one of Interpublic's nine advertising agencies, Fletcher Richards, was merged with Marschalk & Co. Ancillary units like Starflite Inc., which operated three airplanes mostly for Interpublic executives, and a dude ranch on Long Island, where executive conferences used to be held, have been scrapped...
...Bates, $130,500,000; Foote, Cone & Belding, $120 million; Leo Burnett, $116,700,000; Benton & Bowles, $114 million; N. W. Ayer, $110 million. Biggest agency in domestic billings is Interpublic, with a combined billing of $259 million from McCann-Erickson, Canada's McCann-Erickson subsidiary and McCann-Marschalk, an independent subsidiary. Runner-up is Thompson, with $250 million in U.S. and Canadian billings...
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