Word: marse
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Dates: during 2000-2009
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Cadbury Schweppes' two-pronged portfolio of candy and soft drinks wasn't too far off strategically from the soft-drink and snack-food approach that has served PepsiCo so well. The difference is that Pepsi has Pepsi, not Dr Pepper, as a top brand and an organization that can execute...
Under relentless pressure from shareholders like agitator Nelson Peltz to sell its beverage business--yet unable to find a buyer given the collapse of the credit markets--Cadbury spun off its soft-drinks unit as the Dr Pepper Snapple Group earlier this year, leaving it once again a stand-alone...
Despite its scale, Cadbury has been hobbled by decisions made years, even decades ago that have hampered its ability to compete globally. For instance, Cadbury doesn't control its own chocolate brand in the U.S., having sold those rights to Hershey in 1988 under a 25-year agreement that only...
The sheer ubiquity of carbon is what makes eliminating greenhouse-gas emissions so difficult. But the surprising truth, Roston writes, is that we have actually been decarbonizing over time. Humanity's main fuel for eons was wood, which has a carbon-to-hydrogen ratio of 10 to 1 when burned...
Cell-phone broadcasting has caught on in some unexpected places. Republican Congressman John Culberson of Texas recently filmed and broadcast 25 Qik videos, including one meta-video: live footage of the Phoenix Mars landing from the Jet Propulsion Lab control room in Pasadena, Calif. H2o News, which broadcasts events for...