Word: marse
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WHEN HE LAST RAN FOR PRESIDENT, in 1988, Bob Dole visited Le Mars, Iowa, and bombed miserably. At Westmar University, a Methodist school where dancing on campus wasn't allowed until 1968, Dole was arrogant and condescending. A well-meaning student asked what Dole's war experience had taught him...
Dole carried Le Mars anyway--few in Iowa cared for George Bush that year--but the ambivalence rages on. Many in the town say they'll support Dole again in the Feb. 12 caucuses. But during my fifth visit in 20 years to a place that normally matches the rest...
In most ways, Le Marsians are feeling upbeat. The town's population (8,500) has been stable for years. Its economy has largely weathered the farming recessions, thanks mostly to the thriving, family-owned Wells dairy empire, whose output entitles Le Mars to bill itself as the "ice cream capital...
Dole's Iowa campaign seems as half-hearted as his support. After Gramm surprised Dole by tying him in the Ames straw poll last August, Dole tried to beef up his statewide organization. His campaign now has local operatives in each of the state's 99 counties, but their quality...
9 KEDS When was the last time salesmanship seemed touching? Aimed at young women, this TV ad tastefully evokes a nostalgia for girlhood while successfully repositioning Keds as acceptable grownup footwear. As women of all ages frolic in slow motion, a narrator asks, "What size Keds were you wearing when...