Word: marse
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Some industry experts now wonder if the Hershey Trust will rethink its stand in light of the Kraft bid. After all, if Kraft ups its ante and succeeds in acquiring Cadbury, it would create a combined company that would rival Mars in size and reduce Hershey to a distant fourth...
Hershey could jump-start its growth by making a run for Cadbury, although it would probably be costly. Kraft's current bid, although a 31% premium over Cadbury's closing price on Sept. 4th, the last trading day before the bid was announced, values Cadbury at about 11 times 2009...
If Hershey doesn't step up, "its growth ability will be dramatically impaired," says an observer, adding that it has "an ability now to put gum and chocolate together in the U.S. and be a real competitior to Mars-Wrigley."
Other companies are ratcheting up their responsibility commitments. Intel, the world's largest chipmaker, says it plans to increase investment this year in energy efficiency that will help the environment and cut costs. Mars and Cadbury have unveiled plans to increase the amount of cacao they harvest from sustainable sources...
That means raising its offer. Kraft's bid puts a price of 745 pence on each share, a 31% premium compared with Cadbury's closing price last Friday, Sept. 4. But analysts agree with Cadbury's assessment that Kraft's approach "fundamentally undervalues the group and its prospects." As a...