Word: marshaling
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Dates: during 2000-2009
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...part of a 10-year, $250 million licensing deal with the National Football League. Meanwhile, Under Armour's image of insider cool will be strained as it tries to expand its market beyond committed sports enthusiasts. "It's been able to captivate the hard-core male athlete," says Marshal Cohen, co-president of market-research firm NPDFashionworld. "If there's a brand those athletes feel really helps them, boy, will they be loyal to that brand. But the broader you grow your business, the less of a fanatic the customer is. The casual user shifts from brand to brand...
...China: Market Marshal...
...China: Market Marshal...
...China: Market Marshal...
...China: Market Marshal...