Word: martã
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...writing about Wal-Mart today because, counterintuitively, Wal-Mart is the business story of the last decade. The Internet was important, but the dot-coms were clearly overhyped and the truly innovative uses of the Internet are yet to be invented. Instead, it is Wal-Mart??prosaic, big, boxy, uncool, rural Wal-Mart from Bentonville, Arkansas—that has changed the way business is done in America. McKinsey, the same company that a lot of my senior classmates will be working for next year, recently released a study detailing just how important Wal-Mart is. Their findings...
Crossing Over’s prologue, entitled “The Passion,” sets the tone of the book, which reads like a memoir. When asked why he did not take his accounts of his stay in Cherán and turn them into a fictional account, Mart??nez responded that his journalistic style, which is “part manifesto, part reportage, [part] memoir,” allowed him to “expand and contract, like an accordion.” This is evident in his effective handling of complex issues in his narrative...
Crossing Over reads in the first person, with Mart??nez recounting his exploits in Cherán. Written as such, it was impossible for Mart??nez not to impart to the book certain aspects of himself. Alongside the transformation of the Chávez family was the transformation of Mart??nez. His interest in the Chávez story extended far beyond that of a journalist covering a beat. He had a personal stake invested in making the Chávez story known, and said he felt a great responsibility in telling the story; an obligation...
...political journalist, Mart??nez is aiming for a modification of the border policy. Tragic events like the deaths of the Chávez boys often go unseen. Prior to the events of Sept. 11, Mart??nez had hoped to have the book in “every congressional office” so that Crossing Over could contribute to a political dialogue on the reshaping of relations between Mexico and the U.S. Throughout Crossing Over he asserts that during certain months, the border patrol is lenient when farmers need cheap labor. However, during other times of the year...
...Rubén Mart?...