Word: marte
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Dates: during 1980-1989
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Other department stores may try to win back recession-scarred consumers with glamorized décor, personalized service and accordion-like credit arrangements. But K mart Corp, knows that the way to the shopper's heart is still through the pocketbook. Most of the 1,750 stores around the country that show off the company's big red K are riding out the recession relatively well, and the discount chain may displace Sears, Roebuck and Co. as the U.S.'s leading retailer...
...mart has prospered because of a no-frills policy that places the premium on value. In stores that usually have the ambience of a supermarket, customers can wander amid clothing, lawn chairs and stereos, rarely encountering a sales assistant. But the prices, as much as 15% below those at tonier stores, make up for the inconvenience...
...what exactly are real people? Do they eat meatloaf and shop at K-Mart or wear moth-eaten sweaters and hum Haydn in the shower? And what is a real situation? A Saskatchewan classroom during the Depression can appear as real as a Chicago classroom today and a Canadian bully can be just as real as an American hood. So what gives both these films the accessible quality of coffee-table books, full of colorful portraits, sensible prose and a handful of good chuckles...
...Mart of the skies. Midway takes the plain pipe rack approach to flights between Chicago and Detroit, Cleveland, Kansas City, St. Louis and Washington. Founder and Chairman Irving Tague, 52, the former head of San Francisco-based Hughes AirWest, got the line aloft by leasing three ten-year-old DC-9 jets from TWA and daubing them with rainbow colors. Uniforms for flight attendants came off the peg rather than being designer-made. No meals are served aloft, yet drinks are a bargain at $1 each. Midway's nonunionized ticket agents cheerfully help load bags or straighten...
...Economics Minister is trying to re-establish confidence in the peso by abolishing price controls and interest ceilings. In the new economic climate, Argentines are flocking to put their money into banks that pay the highest interest rates. While the economy remains tenuously balanced, Martínez de Hoz told TIME'S Buenos Aires bureau chief George Russell: "We never expected quick results, but in the '80s we are going to reap the fruits of all our measures...