Word: marte
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Martha Stewart's face is everywhere but on a Wanted poster: in her magazine, on four videos and a dozen books, on TV (twice a day), unofficially on the Internet, at K Mart, and in her catalog (Martha by Mail). In an interview, conducted as she shuttled among her farm in Westport, Connecticut, her two Hampton beach houses on New York's Long Island and her Manhattan office, she says her aim is nothing less than to take over Christmas. "It is our intention to own areas in communication. I don't mean to sound egomaniacal, but Perry Como used...
...issue of exploited child workers--an ugly story that has become routine--lands in the morning papers and on the evening news because the exploiter suddenly has a perky, famous face. When Kathie Lee Gifford tearfully confessed on her morning talk show last month that yes, her Wal-Mart outfits were made by Honduran girls paid 31[cents] an hour--but she didn't know, she didn't know--it was too good a chance for advocates and activists to miss...
...been hard for KATHIE LEE GIFFORD to stay perky recently. Having recovered from the embarrassing disclosure that her Wal-Mart clothing line was made in Honduran sweatshops, she was told that one item, a faux-antique blouse, was manufactured in a New York City plant where workers were grossly underpaid. Gifford didn't hesitate. She dispatched her husband, TV sports presenter Frank, to hand out envelopes containing $300 each to some of the workers--accompanied by a publicist, natch...
Viewers were aghast. No, not at TV hostess KATHIE LEE GIFFORD's mawkish reports of her son Cody's every hiccup and hangnail. They're used to that. Last week, however, labor activist Charles Kernaghan testified in Congress that the Wal-Mart clothing line bearing Kathie Lee's name is stitched together by children in Honduras who work for 31 cents an hour. As co-host Regis Philbin flinched, Gifford launched into a teary, it's-not-my-fault, TV hissy fit: "You can say I'm ugly, you can say I'm not talented, but when...
...received loads of album-moving airplay. Later, after Cracked Rear View sold its first million or so copies, Atlantic decided to focus on Middle America, to target folks too square for VH1 and definitely not hip enough for MTV. Joint TV ads were taken out with K Mart and Wal-Mart; and ads even appeared on the Country Television Network--the station wasn't playing Hootie, but Atlantic figured the channel's audience might be interested anyway. Within 11 months of its release, the album's sales topped 3 million, and it was on its way. Today, almost two years...