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Your new Wal-Mart is being baked on the premises. The company is testing a dozen new store prototypes that have lower sight lines, woodlike fixtures and a more department-store feel in some sections. Let's not get carried away: it's still a big-box store, but that box isn't quite so stuffed anymore. The stores will use tons of recycled material and be vastly more energy-efficient. Wal-Mart has pledged to reduce energy usage at its stores 30% by 2012. It has embraced compact fluorescent lightbulbs (CFLs) and less packaging. For instance, by next...
...What Wal-Mart does matters--certainly to its 1.35 million U.S. employees but also to its competitors, since Wal-Mart ends up effectively setting wage rates in retailing. And to organic farmers, whose industry has been turbocharged by the company's decision to promote organic foods; and to refrigeration manufacturers, who must create greener equipment to meet this giant customer's desire to shrink its carbon footprint. And to the economy itself: the "Wal-Mart effect" of those $4 generics is being cited as one reason drug prices are falling after years of double-digit inflation, just as its entry...
...Mart shoppers like its stores but don't necessarily love them. Low-income shoppers, one of its three core groups, absolutely need the low prices. The two others aren't buying enough: an aspirational middle-income group that likes the brand names, and a third group of regulars that has plenty of spending power but tends to cherry-pick the store without really shopping...
...search for that shop-till-you drop formula, Wal-Mart is testing one prototype in the middle of Middle America--Elyria, Ohio. Castro-Wright strides into a very un-Wal-Mart-like area that features low, wood-veneer (actually recycled plastic) side counters where towels are displayed. You can actually see over the department, and the sight makes you want to linger; you're not hemmed in by the usual 8-ft.-high (2.5 m) discount-store shelving crammed with merchandise. The assortment--the colors and styles--is broad and deep, even attractive. The prices are killer, natch...
...kitchen section, low, faux-granite counters display small appliances in a similar open style. With this design, Wal-Mart has adapted a strategy created by its highly successful Mexican operation, Wal-Mex (which Castro-Wright used to run), that groups domestic wares by room. Wal-Mart recently told analysts that "comp" sales in the newly designed section are doing 3.33 percentage points better than in the old-model sections...