Word: marte
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...Reig's gumshoe has an unusual specialty: finding fictional characters who take on a life of their own, a hazard any novelist would recognize. That's what brings Luís María Peñuelas, a writer of popular westerns, into Clot's office seeking help. Mabel Martínez, heroine of Penuelas' latest work in progress, has escaped from the pages, Roger Rabbit-style, in apparent despair over her creator's inability to advance the story. Other wayward women clot Clot's life. His ex-spouse ("for a good-looking woman she was beautiful") won't take...
...Rupert Murdoch; his Fox Sports Net allied with boat manufacturer (and onetime Disney corporate raider) Irwin Jacobs for its weekly FLW Outdoors Tour sponsored by Wal-Mart. Comcast, the top U.S. cable firm, plays up fishing on its Outdoor Life Network. OLN, which just bought rights to NFL games, might expand to challenge ESPN after its ratings spike from Tour de France finals...
...conglomerate phases and decided to combine Lacoste with another brand, Izod. The company got lucky, riding the preppie fashion wave in the 1980s. Then, desperate for sales growth, Big G cheapened the shirt, reduced the price to $35, and sold it everywhere, even to low-end stores like Wal-Mart. "They ran it into the ground," says Courtney Reeser, managing director of Landor Associates, a brand-consultancy company...
...living in Knoxville, Tenn., was thinking of ways to cushion his treadmill when he saw compact wave springs featured in a trade magazine. He figured the tiny springs could fit in shoes instead. Krafsur ordered some wave springs, and he picked up a $10 pair of skippies at Wal-Mart. As his wife rolled her eyes, Krafsur filleted the sole of each sneaker like a fresh trout, stuck springs in the heel and the forefoot and duct-taped them back together. He ran down his driveway in the crude shoes. Says Krafsur: "My eyes bugged...
...Mart, local residents have found a partner of the moment with which they hope to prove a point. "I'm impressed by all these young people who haven't had access to jobs, who are now excited about the opportunity," says Mary Tuff, who lives in the 37th Ward. "They say that all our young people do is just hang on the corner, but it's not true, and now we have a chance to show them." Arguments about the supposed low wages, expensive health plans and gender discrimination are almost beside the point in the 37th Ward...