Word: marteli
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Dates: during 1980-1989
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When a Wal-Mart discount store opens in your town -- which could happen soon if it has not already -- keep an eye out for a gray-haired 69-year-old wearing a flannel shirt and khaki pants. He may suddenly appear behind any Wal-Mart checkout counter to help the clerk approve a personal check. Or you may see the same grandfatherly figure driving his red-and-white 1984 Ford pickup through the parking lot, counting customers' cars as he goes. Or he may show up at the loading dock with a bag of doughnuts for a surprised crew...
...Anything you can make that is easy and secure, warm and available, you can market to their cocoon." Philip Kotler, professor of marketing at Northwestern, divides DINKs into upper and lower classes: U-DINKs and L-DINKs. No doubt, while the L-DINKs are rushing to graduate from K mart to Marshall Field, the U-DINKs will be deserting the Banana Republic for Abercrombie & Fitch. Because busy U-DINKs tend to miss mass-media advertising, upscale magazines and direct mail are the most effective way to target them. Kotler cites the Sharper Image, a top-of-the-line techie catalog...
...least twelve deals involving Merrill Lynch clients. Vaskevitch worked directly on one of them, the purchase in March 1986 of Herman's Sporting Goods by Britain's Dee Corp., which the SEC says produced a profit of $263,988 for the two suspects. Their biggest haul was K mart's 1985 takeover of Pay Less Drug ! Stores Northwest, which the SEC contends brought them nearly $1.2 million...
Most of the crowd did seem, however, to be of the appropriate religious bent. But only initiated devotees sport flowing robes and shaved heads, only those who actually live in the temple. Street clothes, a job at K-mart, and other drably normal characteristics are no impediment to being a full blown Vaishnava. It was difficult to distinguish in the crowd active worshippers from the merely hungry or curious...
...Lake Lanier, about 30 miles north of bustling Atlanta, it is an amiably sleepy town of about 2,000 souls (all of Forsyth County has only 38,000). Its biggest employer is a poultry-processing plant; its biggest social activity for adolescents is drag-racing outside the K mart. But for all its bucolic torpor, Cumming bears a dark stain on its history: an 18-year-old white woman was beaten and raped there one day in 1912 and, before she died, named three blacks as her attackers. One was lynched, the other two tried and hanged before a gloating...