Word: marteli
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...remember the Alamo because we fought long odds and had to give up an entire building; the Mexicans remember Texas. If ever a country's character demanded that it root against the underdog, it's ours. We are the country of crushing, monolithic corporations - of McDonald's, Wal-Mart and companies such as Aramark, Cendant and Sysco that are so powerful we don't even know what they do. We crush foreign dictators for looking at us funny. We are geniuses at supersizing the good stuff and McRibbing the losers. Underdogs are for Canadians...
They may have worn Fendi and Versace to their sophomore prom, but in the tween and teen fashion lines they sell through about 2,900 Wal-Mart stores nationwide (and 5,300 stores globally), the hard-driving Olsen twins take it down a couple of notches. "It's not a high-end thing," explains Robert Thorne, CEO of Dualstar Entertainment Group, parent company of all Mary-Kate and Ashley items. "We want to be available to everyone, not just the beautiful people...
...strategy that has paid off: the mary-kateandashley brand is the fastest-growing fashion line for tweens (ages 6 to 12) and teens in the U.S., racking up at least $400 million in sales at Wal-Mart last year. With low-priced apparel flying off the shelves in select stores in Canada, Britain, Australia, New Zealand, Mexico and France, and a billion-dollar empire that includes apparel, accessories, fashion dolls, videos and DVDs, the Olsens are among the most powerful women in fashion. Their personal fortunes are estimated at $150 million each--and they don't turn 18 until June...
...They are so popular through so many other outlets that everything dovetails," says retail analyst Heather Brilliant at Morningstar. "And while Wal-Mart could be considered lower quality, the Olsen twins have established a brand separation that allows them to avoid the Wal-Mart impact." Within six months, stores in Japan, Germany, Israel and probably Korea will carry their lines. In the U.S., the teen lines are expanding with more sophisticated styling. Freestanding mary-kateandashley stores are being considered for Los Angeles and New York City, where the girls will be attending New York University. "Our goal is to keep...
...pharmaceutical industry, year in and year out, ranks as the country's richest. Pfizer, which for 2002 reported profits of $9.1 billion on revenue of $32.4 billion, earned a return on revenue of 28%, a rate more than twice that of General Electric, nine times that of Wal-Mart and 31 times that of General Motors. To be sure, the pharmaceutical industry insists it needs the higher prices to pay its hefty research and development tab. (The industry spends tens of millions on marketing and advertising as well but does not make an issue of that.) An academic study...