Word: marteli
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...American Bar Association. By the 1980s, when its growth took , off under the direction of C. Joseph Giroir, a securities specialist, it had long been the cream of Arkansas firms. Its list of present and former clients includes some of the state's biggest businesses, including Tyson Foods, Wal- Mart and TCBY, the national yogurt franchiser, as well as Little Rock Airport Commission and the Federal Deposit Insurance Corporation, which oversees banks...
Last year's shirt read "The Five Myths of Eliot House," one of which was that "We Shop at K-Mart." But this year's T-shirt may be a little tamer, if some Eliot residents have their...
...seen. But he's making it up on the spot. He'll pitch the whole story, the turns it takes; the jokes are there, and it'll have a sweet ending. Once we started to tell him a Simpsons story line: Homer has to work at the Kwik-E Mart for Apu. Jim goes, 'Oh, great. And Apu will say, "There are only two phrases you have to know, I assure you: 'That is the full-size box of corn flakes' and 'Shoot if you must, I don't know the combination to the safe.' " ' I think he writes comedy...
...spite of their new spending power, bargain-hunting consumers will continue to reshape the retailing industry by flocking to such discounters as Wal-Mart and Price Club at the expense of traditional department stores. That in turn will help restrain price increases even as the economy expands...
Ethnic-minority shoppers, predominantly African Americans, Hispanics and Asians, spent $600 billion on everything from toothpaste to shoes to cars last year, up 18% since 1990. By the year 2000, minorities may account for 30% of the economy. Major corporations like Pepsico, K Mart and J.C. Penney are going all out to win over free-spending ethnic consumers, recruiting minority marketing experts who speak each group's language and know their customs. "This is the era of ethnic marketing," says Gary Berman, president of Market Segment Research, a consumer specialist in Coral Gables, Florida. "Mass marketing worked when America...