Word: martelis
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Dates: during 1980-1989
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...Wolfe lambastes the current crop of U.S. novelists, as well as academic critics, for leading American fiction since about 1960 further and further from traditional realism. Young writers, he complains, are being cajoled into an avant-garde wilderness populated by exponents of bizarre genres: absurdists, magical realists, even K mart realists. They have been persuaded by the likes of Philip Roth that American life has become too absurd to write about in a realistic...
...machine is the only one of its size that accepts standard 3.5-in. diskettes, which will enable users to transfer files from laptop to desktop in a snap. "This one is easy to sell. It is the Mercedes of computers," said Jim Johnston, a salesman at Atlanta's PC Mart...
...police return, and Malone slowly trucks the house from the site, pulling past the Pearl Grocery Mart and onto Route 80. The police escort halts traffic as Malone's son Greg leads the caravan in an attention-grabbing red-bannered pickup. Next come the police, a Mississippi Power & Light crew and Sister Grace, who occasionally slows down to take a picture. Bringing up the rear is Otis Towner at the wheel of the pickup carrying the steps. With hazard lights blinking, the procession crawls past the local U-Haul dealership, gas stations and the post office. Impatient drivers trail behind...
...Mart is going up in Creston, 20 miles away, and Greenfield's merchants fear the worst. Wall Street traders will hail America's richest man, Sam Walton, and his relentless retailing march across the country. But Walton's new store, dropped in a field of asphalt (one of 1,400 in his discount empire) will suck a bit more of the commercial life out of Greenfield and similar towns in the same radius. Another comfortable old building with arched windows and high ceilings may have to be padlocked. Not so long ago they were all open, and the square filled...
...coupling of CBS, once the "Tiffany of networks," and the mass- market K mart chain strikes some as tacky. Resorting to contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone...