Word: martha
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...MARTHA STEWART built her brand on her own name. Now her company must learn to go it alone...
...plunge in advertising revenue has dragged Martha Stewart Living into the red for the first time in its five years as a public company. In the first quarter, sales dropped 23%, to $44.5 million, and the company lost $20 million. Winning back advertisers will take more than heartfelt pleas from loyal readers. Advertisers are looking for a reinvention of the brand, says Robert Passikoff, president of the consulting-and-research firm Brand Keys. Inside the pages of the company's magazines, that is already happening. With the September issue, Martha Stewart Living will be redesigned to reduce the emphasis...
Patrick's challenge is to find a way to regain the confidence of advertisers, many of whom have abandoned Martha Stewart Living, the company's flagship magazine. Ad revenue dropped 54% in the first quarter, and over the past 18 months the magazine has lost about 500,000, or 22%, of its subscribers. In an impassioned statement delivered outside the New York City courthouse where she heard her sentence, Stewart made a sales pitch on behalf of her "beloved company." Standing in a sober black suit with her daughter Alexis behind her, she thanked fans for sending thousands of letters...
Consumers, however, seem to have stood by Stewart. Passikoff explains that, while Stewart's image may have been important in marketing the magazine, it isn't essential to sell a rug or a pie plate. In fact, sales of Martha Stewart--brand sheets, towels and dishes through K Mart have risen 6.5% since Stewart's conviction, according to a report by Bear Stearns...
Coming out of the courthouse last week, Martha Stewart put on a brave face, smiling for the cameras before ducking into her black SUV. But if her appeal process is exhausted, Stewart's new life will be no cakewalk. She will most probably spend her five-month sentence at a minimum-security "prison farm" in Danbury, Conn., just 20 miles from her home in Westport. Like other inmates at the facility, where hotel queen Leona Helmsley served time for tax evasion, Stewart will wear a khaki uniform and black, steel-toed shoes and work 7 1/2 hours...