Word: martha
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Dates: during 2000-2009
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...some personality-led brands have had their perils. Rosie O'Donnell and Martha have taught us that. "By definition, they offer more risk," Murdoch says, speaking of Hay, "but with someone like Donna, they offer opportunity." What might hold Hay back is a natural reticence. She refuses, for example, to appear on the cover of her magazine. "But I'm not shy," she insists. "I'm shy compared to Jamie Oliver...
...When Martha called back, Faneuil said, he told her, "Peter thought you might like to act on the information that Sam Waksal was trying to sell all his shares." She asked what ImClone's price was ($61.53), then ordered Faneuil to dump her 3,928 shares...
...neither shy nor wary that in building herself into a brand, there's a risk that, should it go wrong, it will be she who gets ripped apart. "You know one of the great things that just happened with Martha?" responds the woman dubbed "the next Martha" so often it is almost an adjunct to her name. "I always look at the brighter side and now I know exactly what not to do." Lee relishes what lies ahead. "I think there's always been a brand or an identity that people can relate to, whether it's Betty Crocker...
...phones. He fielded a series of calls from family members of ImClone CEO Sam Waksal, also a Bacanovic client. They were eager to unload their shares in the biotech firm. Flustered, Faneuil called Bacanovic. When Faneuil told his boss about the Waksals, Bacanovic blurted out, "Oh, my God! Get Martha on the phone." Faneuil said he took this to mean his boss wanted to warn his prize client to sell her ImClone shares. But Bacanovic was only able to leave a message for Stewart, who was en route to Mexico, and he told Faneuil to expect her return call...
...Martha Stewart, in all her tarnished glory, who drew the news cameras, the spectators jockeying for good seats, the visit from Rosie O'Donnell. But it was the slight, soft-spoken 28-year-old Douglas Faneuil, in his plain gray suit and tie, who last week owned the room inside the lower-Manhattan federal courthouse where Stewart is facing criminal charges for obstruction of justice and securities fraud. Faneuil is the former assistant to Peter Bacanovic, Stewart's broker at Merrill Lynch and her co-defendant in the trial. For three days Faneuil electrified the jury with his tales...