Word: martha
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Dates: during 2000-2009
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...Will Be the Next Domestic Diva? With Martha Stewart mired in legal troubles, a cadre of successors is poised to take her place...
...slips a silky panna cotta out of a ramekin and onto a snow white plate. A drizzle of espresso syrup and, snap, her food photographer gets the shot. Hay, still unsatisfied with the way it looks, studiously removes a drop of syrup with a Q-Tip. No wonder Martha Stewart once offered her a job. But the 34-year-old Australian, who oversees a Sydney-based multimedia lifestyle business that includes a magazine, best-selling cookbooks and an upcoming line of housewares, declined the homemaking maven's offer...
Like most of the Martha wannabes who have been grabbing the spotlight since Stewart was indicted, Hay has a decidedly different gestalt. She may be a driven, ambitious perfectionist, but Hay would never embroider a sampler or make marshmallows at home. Her success is based on the premise that you can cook with as many shortcuts as possible. And that's a good thing...
...crop of contenders that has sprung up in the wake of Martha's mess is staggering. As well as "Down Under Martha" (Hay), there's "lowbrow Martha" (Semi-Homemade's Sandra Lee), "pioneer Martha" (MaryJane Butters of Moscow, Idaho), "Gen X Martha" (Katie Brown) and, following the launch of her Kmart clothing and home collection, Thalia Sodi, who will debut a magazine this month that will crown her "Latina Martha." There's even a host of "anti-Marthas," including Dan Ho, whose Rescue magazine is pitched to those in "Martha recovery." While they all tout their own particular niche, what...
Even without ImClone, perfection is, it seems, an outmoded goal in an anxious world. "We're getting more realistic about what we can achieve. We don't want to be perfect homemakers. We just want to be surrounded by family and love and safety," says Shoshana Berger, dubbed "cheeky Martha" for her magazine, ReadyMade, which includes such tricks as how to turn an old blender into a lamp...